Online Shopping = Marketing Opportunity

Today, more and more people are turning to the Internet for their shopping necessities and desires. Therefore, it only makes sense to come up with a plan that consists of online shopping and Internet marketing! Businesses all over are taking advantage of the advancing technological world and are using marketing tactics to target to their online shoppers. A big part of being successful at marketing your products online is to develop a website that is appealing and user friendly for customers that stands above the competition. For instance, as an online shopper myself, I do a lot of my shopping at a website called Zappos.com. This website has a variety of different products with extensive reviews, is easy to navigate, has daily promotions, and offers free shipping. One aspect that differentiates this site from its competitors is that every individual product has a video with a sales representative describing and modeling the product so you can relate your experience to shopping inside a store. Due to my successful shopping experiences with Zappos.com I have become a loyal customer and resort to them for a vast majority of my online shopping. Another evolving benefit for marketers is the ability for them to reference people's recently viewed items and recent purchases online and then cater their offerings in line with the consumer's purchasing patterns. This tool makes is convenient for marketers to easily accommodate to their target market. Being able to market products online successfully can contribute to a firm's revenue and profitability. Therefore, if marketers are able to connect the use of Internet marketing and online shopping the duo will pack a powerful punch and allow businesses to succeed in our  advancing online marketplace.
Below is a link that demonstrates how Zappos.com use online videos as marketing tools for their customers.

http://www.youtube.com/watch?v=vzeUr7ZclvM